濂緢鍝佺墝澶ogo鍙堟垚鏃堕锛氭涓椂灏氳瀹�
鎽� 瑕侊細涓€у寲鍝佺墝鏍囪瘑鍦ㄦ椂灏氱晫娌夊瘋澶氬勾鍚庯紝鍐嶅害鐜嬭€呭綊鏉ャ€備笉绠℃槸杩愬姩琛€乀鎭よ~杩樻槸鎵嬪寘锛岃璁″笀閲嶆柊鎵惧埌浜嗚娑堣垂鑰呮鏃犻【蹇屾矇婀庝簬鑷繁蹇冧华鍝佺墝鐨勬柟寮忊€斺€斺€斺€斿ぇ鐢ㄧ壒鐢ㄨ璁芥剰鍛冲崄瓒崇殑鏍囪瘑銆�
銆€銆€涓€у寲鍝佺墝鏍囪瘑鍦ㄦ椂灏氱晫娌夊瘋澶氬勾鍚庯紝鍐嶅害鐜嬭€呭綊鏉ャ€備笉绠℃槸杩愬姩琛€乀鎭よ~杩樻槸鎵嬪寘锛岃璁″笀閲嶆柊鎵惧埌浜嗚娑堣垂鑰呮鏃犻【蹇屾矇婀庝簬鑷繁蹇冧华鍝佺墝鐨勬柟寮�————澶х敤鐗圭敤璁ヨ鎰忓懗鍗佽冻鐨勬爣璇嗐€�
銆€銆€“涓€ф爣璇嗙殑鍥炲綊锛屽挨鍏舵槸閭d簺鐣ュ甫璁藉埡鎰忓懗鐨勬爣璇嗭紝濡備粖鍙皳姝d腑鏃跺皻瑕佸锛�”銆婂ア鍗庯細濂緢濡備綍澶卞幓鍏跺厜娉姐€�(Deluxe: How Luxury Lost Its Lustre)涓€涔︿綔鑰呮埓濞�?鎵橀┈鏂�(Dana Thomas)璇淬€�“涓嶇鏄煶涔愮晫杩樻槸鏃跺皻鐣岋紝骞磋交鐨勫垱浣滆€呴兘鍚戜笂涓栫邯80骞翠唬瀵绘眰鍒涗綔鐏垫劅锛岄偅鏄爣璇嗛搴︾媯鐑殑骞翠唬……濡備粖鐨勬柊鏍囪瘑鏇村叿娴极鎯呰皟銆佹洿涓烘俯鎯呰剦鑴夈€佺敋鑷虫洿鍏峰菇榛樻劅————瀹冧滑鍘嗙粡鏃朵唬娲楃ぜ锛屽緱浠ユ垚鍔熺Н娣€涓嬫潵銆傛垜浠兘瀵规鏃㈡劅鍒颁竴涓濆帉鐑︼紝鍙堝彉寰楁洿涓虹澘鏅恒€傛垜浠綋鏃跺叏鐩樻帴鍙�;濡備粖鎴戜滑鍙堟瀬灏借璁戒箣鑳戒簨銆�”
銆€銆€缇庣睄鍗庤璁捐甯堢帇澶т粊(Alexander Wang)鏄繖娉㈡柊鏍囪瘑杩愬姩鐨勫紩棰嗚€咃紝浠栫敤婵€鍏夊垏鍓叉硶鎶婅嚜宸卞悕瀛楀嵃鍦ㄤ粖骞存槬澶忓鐨勭毊鑽夎銆乀鎭よ~浠ュ強鐭涓�;鍦ㄥ攼濞�?鍑鸡(Donna Karan New York, DKNY)鐨勬椂瑁呬腑锛岀矖浣撳瓧姣嶇殑鍚嶅瓧涓嶆柇鍑虹幇鍦ㄥ叾璁捐鐨勮繍鍔ㄦ湇銆佺煭瑁欍€佺緤姣涜~浠ュ強甯﹂甯界殑鍘氬す鍏嬩笂;椹厠?闆呭彲甯�(Marc Jacobs)鏈€鍚庝负璺槗濞佺櫥(Louis Vuitton)璁捐鐨勬椂瑁咃紝涓€寮€鍦轰寒鐩哥殑灏辨槸鍚嶆ā鍩冭开?鍧庤礉灏�(Edie Campbell)锛岄┈鍏�?闆呭彲甯冪敤鍙茶拏鑺�?鏂櫘鍔�(Stephen Sprouse)璁捐鐨刅uitton瀛椾綋瑁呯偣濂圭殑鏃惰銆備鸡鏁︽椂瑁呭懆(London Fashion Week)璁捐甯堢撼瑗垮皵?椹吂鍝堝皵(Nasir Mazhar)鎺ㄥ嚭鐨�2014绉嬪啲瀛f椂瑁呴绉€锛岃璁$伒鎰熷氨鏉ヨ嚜涓婁笘绾�90骞翠唬鐨勫叕鍙窽LC锛屼粬鍦ㄦ椂瑁呬笂鍗版弧浜嗚嚜宸辩殑鍚嶅瓧銆傝繃鍘诲洓涓椂瑁呭锛岄珮鐢拌搐涓�(Kenzo)灏嗚嚜宸卞悕瀛椾笌鑰佽檸鍥炬鍗拌嚦鑷繁璁捐鐨勭緤姣涜~銆佸附瀛愩€佹墜鍖呬互鍙婇挶鍖呬笂——鏃跺皻鎷ヨ陡浠姝ょ埍涓嶉噴鎵嬨€�
銆€銆€鎺堟潈鐨�“鍝佺墝鍔寔”(“brand-jacking”)鏄笟鐣屽彟涓€蹇冪収涓嶅鐨勮寰勩€傚竷鑾辨仼?鍒╁笇婊曡礉鏍�(Brian Lichtenberg)璁捐鐨勫嵃鏈�“Homies”涓�“Féline”瀛楁牱鐨勮繍鍔ㄨ~鍙奣鎭よ~(鍒嗗埆妯′豢鐖遍┈浠�(Hermès)鐨勫浘鏍蜂笌Céline鐨勫瓧鏍�)鐑攢涓嶆鍚庯紝鍏跺畠鍝佺墝涔熷娉曠偖鍒讹紝鍒╃敤棰囦负蹇岃鐨勫北瀵ㄦ枃鍖栥€傚幓骞�11鏈堬紝闊充箰瀹禡IA涓庤寖鎬濆摬(Versus Versace)鍚堜綔鎺ㄥ嚭浜嗚兌鍥婄郴鍒楁椂瑁咃紝鍏惰璁$伒鎰熷氨鏉ヨ嚜甯傚満涓婄殑鑼冩€濆摬浠跨増鏃惰銆�
銆€銆€鏇村浠垮啋鍚嶇墝鏍囪瘑鍑虹幇鍦ˋshish鐨�2014鏄ュ瀛f椂瑁呭懆涓婏紝鍏朵腑灏辨湁鐢ㄥ彲鍙e彲涔�(Coca-Cola)鑻辨枃绾归グ瀛楁牱鐐圭紑鐨勪寒鐗囪銆傛澃鐟炵背?鏂鐗�(Jeremy Scott)涓轰粖骞寸鍐鎺ㄥ嚭鐨凪oschino绯诲垪涓紝鍒欏楹﹀綋鍔�(McDonald’s)銆佸ソ鏃�(Hershey)浠ュ強鍗¢€氫汉鐗╂捣缁靛疂瀹�(Spongebob SquarePants)绛夊ぇ浼楀搧鐗屽舰璞′綔浜嗘垙璋戝寲澶勭悊;鑰屽畨闆�·甯屽痉鐜涜姖(Anya Hindmarch)璁捐鐨勬椂瑁呭垯鍊熺敤鍚勭瀹跺眳鐢ㄥ搧鐨勫浘鏍枫€�
銆€銆€灏界鍒扮洰鍓嶄负姝紝棰犺“濂緢鍝佺墝”鏍囪瘑鐨勬兂娉曟樉寰楁湁浜涜櫄鎯呭亣鎰�;浣嗚繖绉嶅喎鍢茬儹璁界殑鍋氭硶鑳借娑堣垂鑰呭ぇ鑾峰叾鍒╋紝鑰屼笖鍙互鍫傝€岀殗涔嬪湴鎶婂嵃鏈夌矖瀛椾綋鏍囪瘑鐨勬椂瑁呯┛鍑烘潵銆�
銆€銆€“鎴戜滑鐪嬪埌娑堣垂涓讳綋鏄笁鍥涘崄澶氬瞾鐨勫コ鎬э紝濂逛滑鎶婁釜鎬ф爣璇嗕笌楂樻。澶ф皵鍙婂惈钃勪綆璋冪殑鍗曚欢瑁呰繘琛屾贩鎼紝”Net-a-Porter閲囪喘鎬荤洃鏈�?椹慨鏂�(Ben Matthews)璇淬€�“鏈夎叮鐨勬槸锛氬嵃鏈夋爣璇嗙殑鏃惰涔熸槸骞磋交浜哄嚭鎵嬭喘涔拌鍝佺墝鐨勫師鍥犮€傝€屼笖锛屽浜庢垜浠繖浜涘鏍囪瘑棣栧害鐥寸媯鐨勬椂浠h蹇嗙姽鏂扮殑浜烘潵璇达紝杩欎簺鍗版湁鏍囪瘑鐨勬椂瑁呯粰浜烘煇绉嶆€€鏃ф劅銆傚畠涓庤繖鍑犱釜鏃惰瀛鍨嬪彴涓婃椂瑁呰浆鍚戣繍鍔ㄦ湇涓庤瑁呯揣瀵嗗叧鑱斻€�”
绾界害鏃惰瀛﹂櫌鍗氱墿棣嗘€荤洃Valerie Steele璇达細“杩欎篃涓庡綋鍓嶆瘮杈冪儹闂ㄧ殑‘